While a Resident Artist at the Roundhouse, Sam founded and ran Cushion Collective, the venue’s longest-running resident cabaret and performance art collective. Sam both produced and hosted all of Cushion’s shows and events, as well as performing in them.
Cushion debuted to a packed-out Yard Theatre with the variety show Cushion & Co. Cabaret as part of Hackney WickED Art Festival, sold out the Roundhouse’s Sacklers Space with the variety show What the F*ck is Love?, turned it in to the packed-out club night WTF is Love (In This Club?) for Bethnal Green Working Men’s Club’s main space (where they hosted several performance club nights), and brought it to the Grand Palace of Entertainment at Bestival, where they were the official Catwalk Comperes for the festival’s Fancy Dress Competition, hosting the Heats and Main Stage Finals.
They were the resident entertainment troupe at Camden Market at events such as Lock Live and Summer Nights Market, worked with MAC Cosmetics for their MAC Backstage series, and were Company in Residence at Finger in the Pie.
Sam also presented, produced, and edited Cushion’s monthly Transmission Roundhouse radio show, Cushion Cabaradio.
Along with co-members Scarlett Lassoff and Jasmine Lee, Sam did a post-show DJ set for Kyary Kyary Pamyu at her headline concert at Moshi Moshi Nippon Festival at the Roundhouse. Sam and Jasmine also make and perform work as the Cushion Eurasian Society, and their debut showcase was Carnesky’s season-closing, and busiest, Carnesky’s Finishing School Alumni Show at CFS Soho.
Cushion Collective are Sam Reynolds, Scarlett Lassoff, Jasmine Lee, Fauve Alice, Hannah Davis, Polly Beck, Felix Huxtable, and Sophie Wakefield, with the Cushion & Co. cohort Gerald Curtis, Jessica McKerlie, Joana Nastari, Chris Sav, Balthazar Mattar, Izzy Tennyson, Oberon White, Tallulah Haddon, and Billy Hicks.